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The Broken Spoke Saloon and Campground honors and celebrates two undeniable innovators in
the motorcycle industry on the annualy Michael Lichter and Sugar Bear Ride.
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Ride Information
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Join us for a fantastic day of activities to celebrate the motorcycle and two innovators who have made such an impact on our passion.
Date: Sunday, August 7th
Time: TBA
We'll hang out at the Spoke for some great pre-ride entertainment, then head out on the 25-mile ride (traveling away from the hustle of Sturgis) to a real working ranch. Once there, the ranch owners will treat us to a grilled-up lunch and ice cold beverages. You'll love this ranch - it's the real deal. We'll race bikes and horses around barrels and tons more. You never know - maybe you'll Sugar Bear lasso a cow!
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Michael Lichter - Photographer Michael Lichter has
traveled all over the world, capturing the spirit of motorcycles and the people who ride them in every photograph
he takes. The ten "coffee-table" books with his name on the cover include two on Sturgis, large format books on
choppers, and individual books on builders Arlen Ness, Billy Lane and Indian Larry. Since the early Seventies,
Michael has been exhibiting his photography in public institutions including solo shows at galleries and museums
worldwide. Michael's reputation as a motorcycling photographer has led to him being featured in photography,
motorcycling and general interest magazines as well as a number of television shows. His photos can be viewed and
purchased at: www.lichterphoto.com.
Sugar Bear - Builder Sugar Bear founded Sugar
Bear Choppers in 1971 with the intent to produce street rideable choppers and products, not show creations.
The belief that all bikes were meant to have scrapes, chips, burnt pipes, dents, style, and smiles-per-miles
has always been the shop's aim. Sugar Bear's diligent research and development and lifelong commitment to
quality enabled him to create his signature Springer with long forks, zero flop, smooth ride (no pogo), and
handling thought only to be available for much shorter forks – just ask the rider who has one! His work can be
found at: www.sugarbearchoppers.com.
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Reserve Now
Call Us Toll-Free:
1-8-SPOKE-ON-79
(1-877-653-6679)
or
Click here to:
Check out photos from the 2009 Sturgis Motorcycle Rally
Located on 79 North just past Bear Butte State Park
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